7 Steps to Create Your Content Marketing ‘Boss’

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Content marketing is "a strategic marketing approach focused on creating AND distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive consumer action" -- Content Marketing Institute I'm a big believer in brevity. Creating a one-page content marketing strategy means people -- your content team in particular -- is more likely to read AND use it! Document each of these steps, put them together, and you'll have a one-page content marketing strategy. It requires you to be deliberate and decisive. (Hint: You can't create all the content all your audiences would like and distribute them on every channel available.) Elements of a Content Marketing Strategy Step 1: What is our organization working to achieve? What are the operational goals? Step 2:…
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