7 Steps to Create Your Content Marketing ‘Boss’

Content marketing is “a strategic marketing approach focused on creating AND distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive consumer action” — Content Marketing Institute

I’m a big believer in brevity. Creating a one-page content marketing strategy means people — your content team in particular — is more likely to read AND use it!

Document each of these steps, put them together, and you’ll have a one-page content marketing strategy. It requires you to be deliberate and decisive. (Hint: You can’t create all the content all your audiences would like and distribute them on every channel available.)

Elements of a Content Marketing Strategy

Step 1: What is our organization working to achieve? What are the operational goals?

Step 2: How can content marketing help the organization achieve those goals? (And start thinking about how content marketing success will be measured.)

Step 3: Who is a target audience? Make sure to clearly define and detail the audience.

Step 4: What does the audience want to know, learn or do as it relates to what our organization does, our purpose, etc.?

Step 5: How should the content be created? What formats and distribution channels should we use?

Step 6: How frequently can we commit to providing this content?

Step 7: Why are we creating this content? (Be more specific than you were in Step 2.) What do we want the audience to do (calls to action)? What are our measurable goals?

Prefer to download the template? Click here.